Schematic
The Wine N' Weenies schematic brings together every chaotic, delightful piece of the brand into one place. It
maps out all the moving parts—from wine labels and packaging to merch, the app, the Weenie Express, and everything in between—to show how each element
works together to create the full experience. The goal was to capture everything that makes Wine N' Weenies so fun, not just as individual pieces, but as a complete, slightly unhinged ecosystem. Every touchpoint connects back to the same playful tone, bold visuals, and chaotic energy that define the brand. Instead of feeling overwhelming, the schematic organizes the madness, showing how all the ideas come together in a way that actually makes sense (surprisingly). It’s proof that behind all the jokes, colors, and weenies, there’s a fully thought-out system making the brand feel cohesive, immersive, and impossible to ignore.
maps out all the moving parts—from wine labels and packaging to merch, the app, the Weenie Express, and everything in between—to show how each element
works together to create the full experience. The goal was to capture everything that makes Wine N' Weenies so fun, not just as individual pieces, but as a complete, slightly unhinged ecosystem. Every touchpoint connects back to the same playful tone, bold visuals, and chaotic energy that define the brand. Instead of feeling overwhelming, the schematic organizes the madness, showing how all the ideas come together in a way that actually makes sense (surprisingly). It’s proof that behind all the jokes, colors, and weenies, there’s a fully thought-out system making the brand feel cohesive, immersive, and impossible to ignore.
The Weenie Express
One of the most personal (and honestly iconic) parts of this project is the Weenie Express train bar cart, built by my dad using scrap materials he had just lying around—because apparently we don’t believe in normal solutions here. What started as a pile of random pieces turned into a fully functioning, on-theme bar cart that fits seamlessly into the Wine N' Weenies world. I took creative direction on the details—choosing the paint colors, refining elements, and designing the characters and title on the train—making sure it matched the brand’s chaotic, playful energy. The final result feels like a physical extension of the project, bringing the concept off the page and into real life. This piece directly connects to the Weenie Express, the vineyard train ride that takes guests on a scenic tour—because walking through a vineyard is honestly overrated. Together, it adds another layer to the experience, proving that this brand isn’t just an idea—it’s something you can actually see, use, and (ideally) drink next to.
The Vineyard
To bring Wine N' Weenies to life beyond print and concept, I created a fully realized vineyard within The Sims—because apparently designing one project wasn’t enough. This build required time, patience, and a surprising amount of research to make the space feel both functional and aligned with the brand’s personality. I’ve been playing The Sims since I was about four years old with my cousins, and back then my idea of architecture was basically a box with way too many windows. So being able to come back to the game and build an entire vineyard environment really shows how much my design and building skills have grown over the years—which feels a little full-circle. Every detail was considered, from the layout of the vineyard to the placement of key experiences like the tasting areas, social spaces, and, of course, the Weenie Express. The goal was to translate the brand into a physical environment that felt immersive, playful, and actually believable as a destination. To push it even further, I learned how to implement custom content into the game, allowing me to bring in my own designs and brand elements. This added a new layer of realism and made the space feel like a true extension of the Wine N' Weenies identity, rather than just a simulation. What started as a digital experiment turned into a fully developed environment, proving that the brand doesn’t just exist on paper—it can live, function, and thrive as a complete experience (even if it’s currently living its best life in a video game).
The Wine N' Weenies Exhibition (April 9th - April 27th)
